SAM (Socializing Around Media) is a highly innovative research project dedicated to the concept of a “Second Screen”. SAM makes it possible not only to consume television content, but also to actively participate in what is happening using a second device (smartphone, tablet, PC, etc.). In addition, extended contents are linked with the current television program, adding value for the user. SAM offers open, standardized possibilities to interactively characterize, discover, and syndicate media content. With SAM, content providers can create a richer, improved experience around original media content such as television programs and on-demand videos.
