MMAA’s goal is to provide magazines with a cost-effective SaaS solution to explore new business models. This solution should enable them to migrate sustainably into the digital world, open up new strategies for monetization, and thus improve the quality of work of journalists and audiovisual creatives in the field of music. At the same time, MMAA will provide musicians, bands, and record labels with valuable insights into where and who their fans are. This information is based on Big Data analysis of the MMAA ecosystem and other sources. The aim of the project is to create a digital reference ecosystem for music that integrates the entire value chain in an innovative way.