From his childhood bedroom, company founder Dr. Sven Abels developed the first software hit under the Abelssoft brand—laying the foundation for the company it is today. Over many years, his personable nature shaped the company culture and established the basis for the trustful cooperation that still defines Ascora. Today, he remains closely connected to the company as a shareholder.

These values are carried forward by the leadership team consisting of Rafael Karbowski and Sandra Peters. Rafael has been part of Ascora since 2009 and was deliberately appointed as CEO in 2025—a clear signal of continuity and stability. Like founder Sven, he comes from an IT background and shares his numbers-driven, logical-analytical mindset. Both are united by an approach that always puts people at the center. Rafael continues the established mix of professional clarity, analytical thinking, and human warmth — further reinforcing the culture of trust that has always defined Ascora. Sandra supports him as authorized signatory and, together, they form a strong leadership duo. She has also been part of Ascora for many years, bringing a wealth of experience from her previous positions and strengthening the leadership team with her clear, practical approach.

Rafael and Sandra are both down-to-earth individuals who value closeness and team spirit — yet they can show clear leadership when needed. This authentic combination of collegial openness, a strong sense of responsibility and clear decision-making orms the foundation of a company culture built on humanity, passion, and professionalism. In this way, Ascora remains true to its vision: making technology accessible to everyone — simple, intuitive, and genuinely useful in everyday life.